Lesson 10: The Takeover

Posted by on April 8th, 2007 in Lessons

The Takeover is just about everything. From taking over the city, I’m trying to take over the league, taking over sponsors, taking over you know … Just the industry of everything … Getting buildings in my name, getting leagues in my name … This is the time where, you know, me as a person is gonna go get bigger.

When Gilbert Arenas said the 2006-2007 was going to be “The Takeover”, he wasn’t kidding. In the home opener of the 06-07 season, he wore a satin boxing robe for pregame introductions and then proceeded to score 44 points after only scoring 7 in the first game.


Meanwhile, Adidas started their “It Takes 5ive” campaign that featured Gilbert.

In early December, “Hibachi!” was born. Gilbert’s first signature shoe, the Adidas Gil Zero also came out and got great reviews. Gilbert won Eastern Conference player of the week for two straight weeks including a career high 60 point game against Kobe Bryant and the Los Angeles Lakers. He would later change “Hibachi!” to “Quality Shots” in reference to comments made by Kobe.

Gilbert went on to score 54 points on national television a week later against the Phoenix Suns and got people talking after he made comments earlier in the summer of what he would do for being cut from the US National Team.

“I’m going to be the silent assassin this year. I can’t wait to play the Suns and Portland. Against Portland, Nate McMillan, I’m going to try to score 100 in two games and against D’Antoni, I’m going to score 100 in two games. I’m going to try.”

Meanwhile, despite all the press and attention Arenas was getting and Allen Iverson being traded out West, Arenas was still in 3rd place in the All-Star ballot results behind Dwayne Wade and Vince Carter.

If attention was what Gilbert wanted, he certainly got it, when details of his 25th Birthday Bash were revealed, including his own Arenas Express Card as an invitation.

We also learned, when Gilbert was a rookie, he would exhange shoes for a box of All-Star ballots where he would vote for his teammates and himself.

Gilbert took home December Player of the Month honors and then went out and hit a game winning shot against the Bucks.

Arenas would say in the post game interview that his “swag was phenomenal”. Gilbert won the Player of the Week again for the first week in January and his jersey made it to the Top 10 in sales for the first time in his career, finishing at #8.

Against the Utah Jazz, Gilbert once again hit the game winning shot at the buzzer.

In the final All-Star Ballots, Arenas overtook Vince Carter to become a starter in the game.

In one of the most talked about basketball videos to surface on YouTube, Gilbert’s legend grew even more when he squared off against teammate DeShawn Stevenson, claiming he could shoot a 1 handed college 3 point shot better than DeShawn could shoot a NBA 3-point shot with two hands.

The All-Star game proved to be rather dull and lacking entertainment as the East was getting blown out. Gilbert showed why he is a crowd favorite by performing a trampoline dunk during a timeout.

Adidas launched a new campaign entitled “Nothing is Impossible” featuring Gilbert.

Gilbert would write on his blog his Mission Statement showing once again his love for the game and his fans. Against Seattle, Arenas would make another game winning shot, hitting a layup at the buzzer.

Gilbert’s season would come to an end with a few games remaining in the season after spraining his knee in a game against the Bobcats.


While the season may have ended badly for Arenas and the Wizards, one thing is for sure. Gilbert Arenas “tookover” the NBA this year. The 2006-2007 was season also marked the debut of Gilbert’s NBA.com blog, one of the most popular and written about blogs for a professional athlete. Slam’s Lang Whitaker wrote about Arenas being the First Blog Superstar.

Blogs such as D.C. Sports Bog, Wizznutzz, Bullets Forever, Wizards Insider, Washington Wizards Blog, The Hype, Yay! Sports, and many more were instrumental in Gilbert’s “Takeover”.

Thank you Gilbert for a great season and for many more to come. Take a bow, you deserve it.

Gilbert Bow

9 responses so far ↓

  • TheHype // Apr 8, 2007 at 9:47 pm

    Awesome recap Gilbertology, I had to hold back a few tears just reminiscing all those funtastic events.

    Looking forward to 07-08’s The Takeover The Annihilation

  • sleeper // Apr 9, 2007 at 12:17 am

    great recap of arenas’s season…. it was awesome while it lasted…

    i’m still supporting the beaten up wizards through the playoffs this year, holla

  • Lauren // Apr 9, 2007 at 1:10 pm

    Nice, very nice

  • keys // Apr 9, 2007 at 1:38 pm

    Thanks for the recap I enjoyed it … I Love U Gilly if you happen to see this call me if you need a knee massage….

  • WizardsDotCom // Apr 20, 2007 at 8:34 pm

    Great recap. Thanks for the shout out!

  • Jeanie // Apr 25, 2007 at 12:34 pm

    Go gil can’t wait next year! Stay cool and practice be like Gilbert!!!!1 Thats what they should be sayin instead of be like kiobe or lebron! Kobe u just a ball hog!

  • Brar // Sep 1, 2007 at 9:02 pm

    Funniest thing I’ve ever read. Gilbert Arenas is such a crazy guy.

  • SLAM ONLINE | » Gilbert Arenas: The Cartoon // Sep 6, 2007 at 9:15 am

    […] You know, I don’t think Gil was kidding when he said he was embarking on a mission he called The Takeover last season. Dude is everywhere; he has his own shoe, he’s on the cover of video games, and now, he’s about to appear in a cartoon series. Inspired in part by the popularity of his blog, Gilbert Arenas is bringing Gilbertology to a library, TV and laptop near you. In addition to writing a hoops-themed self-help book, the quirky Wizards guard will be the gaming guru in a video series for FoxSports.com, and is pitching a reality series that would place him in Simple Life-like settings, tentatively shooting next year. Agent Zero is also developing a cartoon series centering on himself as a child. How that would differ from his real life is unclear. […]

  • Sequels Are Never As Good As The Original | Gilbertology.net // May 1, 2008 at 9:40 am

    […] The Takeover: Reloaded failed to live up to the hype of the original Takeover.  As much as he tried, Gilbert just couldn’t recapture the magic that he had up until that […]

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