The Wall Street Journal has an article today about Mr. Gilbert Arenas and athletes who blog. It seems the people at Adidas weren’t too thrilled when Gilbert based their signature line of shoes:

His criticism of Adidas’ new signature shoe created an even bigger issue. Adidas, which wasn’t ready to talk about the design, wasn’t happy with Mr. Arenas’s criticism, according to Adidas spokesman Travis Gonzolez. But “we all took a step back. We said, ‘It’s Gil being Gil and there’s not a lot we can say.’ We don’t want to affect what he writes,” says Mr. Gonzolez.

And Gilbert’s EA Sports and Benihana Gil II Zero shoes aren’t happening.

Aside from the posting about the new shoe design, Mr. Arenas used the blog to alert fans to a forthcoming “golden ticket” promotion with Adidas and EA Sports that would give winners a free shoe. But the promotion never happened. Neither did a collaboration with Adidas and Benihana Inc. that Mr. Arenas featured in his blog.

It’s a great read