In Gilbert’s latest blog, he talks about his new addiction:

I’ve been watching a lot of 24. Whoo! That’s my man, Jack Bauer. I’m glad he’s doing 48 days in jail for drinking and driving. Don’t D.U.I. But that really gets me thinking like, “Come on, Jack. Use some of those moves you be using on TV to break out of a real jail.” But anyway, I’ll be sitting on my couch watching season after season of 24 and I’ll get my Smart Water and what I do, because I hate getting up back and forth, I just keep mixing myself Tang. I have my powdered Tang and I have like 12 bottles of water and I mix it in and just Tang it up! Just in case I need to get up to get a flavored drink, BOOM, just throw a little Tang in the water. I’m drinking Tang, baby! Al Bundy style. Al Bundy, baby, that’s where I got it from. On Married with Children, Al Bundy used to drink Tang. Tang is good!

Now, maybe it’s just me but I see unlimited potential with this. Like anything that Gilbert obsesses over (Halo, hibachi, phenomenal swag) it will eventually become synonymous with him so Tang might as well make the obvious move and make him an endorser. Once that happens, the rest will fall in place:

• When he gets hot, he’ll start shouting “Tang it up!”
• Tang Pie will explode in popularity.
• If Gilbert could convince other players to sign on as endorsers, they could call it the Wu-Tang Clan.

• If Tang re-did this commercial with Gilbert walking around D.C. with a bag of rocks trying to trade for some Tang, it would go down as the greatest Gil commercial ever. No question: