Not only is Gilbert a big jersey seller in China, but he’s also a popular cover boy on Chinese magazines.  Let’s just hope he doesn’t reach Dwyane Wade levels in terms of Chinese marketability, lest we find Gilbert inadverently on the cover of something he might not want to be on.

I’m not sure what Gilbert’s next step is in terms of marketability both here and abroad, but let’s hope it involves changing his name.  I think these jerseys would be a huge hit: